On 1 December 2021, the Government announced the Reactivating Tāmaki Makaurau Auckland Support Package to help revive economic, social and cultural activities in Tāmaki Makaurau Auckland this summer.
The $25.5 million package was put together with the help of Auckland Council and Tātaki Auckland Unlimited, with targeted support options for our Auckland events, attractions, facilities, cultural venues and programmes.
As well as an additional $12 million funding to food organisations for the festive season, the programme includes:
• A $10 million Local Activation Programme to support new and existing events and activities at regional and local levels through a contestable fund.
• A $12 million voucher and discount programme, Explore Tāmaki Makaurau this summer, to encourage friends and whānau to visit Auckland attractions, facilities and cultural venues this summer.
• $2.5 million for a destination marketing campaign to promote Tāmaki Makaurau Auckland to locals and encourage visitors from outside the Auckland region.
Tātaki Auckland Unlimited will be leading the activity outlined above and is working with our partners through the details of these programmes.
This new support package will go some way in lifting the spirits of Aucklanders and giving them the chance to enjoy our region over summer whilst supporting businesses and local communities.
For more information:
• Read the media release from the New Zealand Government
• Read the Tātaki Auckland Unlimited statement
Explore Tāmaki Makaurau Voucher Programme
The $9 million programme funded vouchers to encourage Aucklanders to enjoy experiences across Tāmaki Makaurau between January and June 2022.
Over 100,000 vouchers were used by Aucklanders to cover or contribute towards booking experiences with local activity and attraction operators. Registrations for vouchers closed on 25 February and six voucher draws took place from January to April 2022.
More than 100 Auckland attraction and activity operators benefited from the programme.
While the Explore Tāmaki Makaurau Voucher Programme has closed, you can discover more of what’s happening in Auckland here.
Local Activation Fund Programme
The $10 million Local Activation Programme is a contestable fund that has been created to support summer programming for organisations like business associations, mana whenua, mataawaka, community groups, cultural organisations, and event organisations.
Part of the Reactivating Tāmaki Makaurau Auckland Support Package, the Local Activation Fund Programme resumed on 4 April for three months until 4 July this year, following Government changes to the COVID-19 Protection Framework. Applications have now closed.
Click here to see the list of events supported by Local Activation Fund Programme and Discount Programme.
Discount Programme
The $3 million contestable Discount Programme fund is available to council or community-owned or operated cultural and recreational facilities as well as commercial cultural and recreational facilities and programmes widely accessible to the community.
Part of the Reactivating Tāmaki Makaurau Auckland Support Package, the Discount Programme resumed on 4 April for three months until 4 July this year, following Government changes to the COVID-19 Protection Framework. Applications have now closed.
Click here to see the list of events supported by Local Activation Fund Programme and Discount Programme.