In collaboration with the region’s creative industries, Tātaki Auckland Unlimited developed an Auckland-specific 10-year plan to support this important part of our regional economy. Working with industry, we identified new ways of doing things and thinking that will help Auckland’s creative businesses and industries thrive. The plan provides strategic direction for ongoing activity and decision-making at Tātaki Auckland Unlimited and is available as a resource for those working in or with our region’s creative industries.
Vision: Tāmaki Makaurau Auckland navigating towards a global creative capital.
Mission: We celebrate, support and enable the creative economy as pivotal to our wellbeing, intrinsic to regional identity and key to our economic transformation.
The opportunity
Auckland’s creative industries generate:
- Employment for more than 58,800 people
- 52 per cent of New Zealand’s creative sector GDP
- $9.5 billion in GDP
- 5.1 per cent average growth over the past five years, outpacing the rest of Auckland’s economy
Auckland is home to 50 per cent of New Zealand’s creative workforce and forecasts suggest there will be more than 6800 new job openings in the region’s creative industries from 2025 through to the end of 2030.
Te Puna Creative Innovation Quarter
Te Puna Creative Innovation Quarter in Te Kōpua Henderson, Tāmaki Makaurau Auckland, is an ambitious initiative to establish a unique hub for screen, media, digital and creative technology, art, game development, music and performing arts in west Auckland, setting itself apart on the global stage.
Driven by a dynamic partnership between Tātaki Auckland Unlimited, on behalf of Auckland Council, and Te Kawerau ā Maki, a mana whenua authority for Te Kōpua Henderson, Te Puna Creative Innovation Quarter is set to become a world-class hub for creativity and innovation.
Te Puna Creative Innovation Quarter will be a circuit of creative industries linking Henderson village, Corban Estate Arts Centre and Auckland Film Studios. At its heart is Te Puna Creative Hub, a physical hub on Henderson Valley Road that will provide a space for collaboration, fostering innovation and training and upskilling initiatives for west Auckland, and positioning Tāmaki Makaurau Auckland and Aotearoa New Zealand as a leader in indigenous-led creativity and innovation.
Next steps
Actions from Create Auckland 2030, delivered in partnership with industry, underway or complete include:
Participating in regional and national policies and planning for workforce and skills development to grow the creative tech sector’s talent pipeline. Developed proof-of-concept for creative digital ecosystem platform sharing information about creative careers and business opportunities.
Developed programme to boost the business skills of 40 Auckland creative businesses and entrepreneurs. Delivered in partnership with online creative hub, The Big Idea, this programme is now open for expressions of interest from prospective partners for further delivery.
Supporting and developing places and infrastructure to facilitate creative industries and exports such as Click Studios; new sound stages at Auckland Film Studios; Te Puna Creative Quarter, Henderson; and regulatory conditions for filming.
Attracting international projects and clients, connecting them with Auckland’s creative industries. Creating conditions for scaling creative enterprises and connecting them locally and globally through Te Puna Creative Quarter, Henderson.
Creativity is identified globally as one of the key skills required to make the workforce our world - both people and place - needs now and in the future.
Find out more.