The creative industries have immense potential for Auckland’s economy and people – skilled employment, regional exports, identity and profile. To unlock that potential, a cohesive regional roadmap is required.
In collaboration with the region’s creative industries, Tātaki Auckland Unlimited developed an Auckland-specific 10-year plan to support this important part of our regional economy. Working with industry, we identified new ways of doing things and thinking that will help Auckland’s creative businesses and industries thrive.
Vision: Tāmaki Makaurau Auckland navigating towards a global creative capital.
Mission: We celebrate, support and enable the creative economy as pivotal to our wellbeing, intrinsic to regional identity and key to our economic transformation.
The creative industries have immense potential for Auckland’s economy and people – skilled employment, regional exports, identity and profile. To unlock this potential, a cohesive regional roadmap is required.
With the implementation of this plan, we forecast that by 2025 there would be an increase of over 9000 new creative sector jobs.
Auckland’s creative industries generate:
• Employment for more than 54,500 people
• 53 per cent of New Zealand’s creative sector GDP
• $6.58 billion in GDP $1.59 billion in exports
• 6.2 per cent average growth over the past five years
Actions from Create Auckland 2030 are already underway, identified during the creation of strategy as critical to the development of Auckland’s creative economy, supporting businesses and workers who contribute to it. Others will be delivered throughout the 10-year timeframe of this plan. They will be delivered in partnership with industry, with annual sense-checks to respond to the changing environment.
Actions planned from Create Auckland 2030 include:
Develop a paid internship programme to build more pathways into creative careers.
Develop and deliver a programme to boost the business skills of Auckland’s creative businesses and entrepreneurs.
Support and develop places and infrastructure to facilitate creative industries and exports (such as a high-speed fibre loop, creative tech hub, creative innovation precinct and Aotea Studios).
Utilise local and central government’s procurement services and products to open the door for more business to vie for larger contracts (such as the addition of creative services to the Amotai platform).
Support the creation of Mahi Moana, a collective that supports and advocates for Pacific musicians.
Creativity is identified globally as one of the key skills required to make the workforce our world - both people and place - needs now and in the future.