Why Auckland?

A fast-recovering economy

Urban, inclusive and diverse, Tāmaki Makaurau Auckland is an innovation hub of Asia-Pacific and the economic centre of New Zealand.

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Camera man up a ladder filming a television show in Auckland city

Why Auckland?

Strategically located for Asia-Pacific

Urban, inclusive and diverse, Tāmaki Makaurau Auckland is an innovation hub of Asia-Pacific and the economic centre of New Zealand.

Find out more
Auckland water front with the city in the background

Why Auckland?

Connected to the world

Urban, inclusive and diverse, Tāmaki Makaurau Auckland is an innovation hub of Asia-Pacific and the economic centre of New Zealand.

Find out more
Lab technicians talking

Why Auckland?

An easy place to do business

Urban, inclusive and diverse, Tāmaki Makaurau Auckland is an innovation hub of Asia-Pacific and the economic centre of New Zealand.

Find out more
Invest Auckland

Why Auckland?

A skilled and stable workforce

Urban, inclusive and diverse, Tāmaki Makaurau Auckland is an innovation hub of Asia-Pacific and the economic centre of New Zealand.

Find out more
Female and male construction workers studying plans

Key sectors

Discover your investment pathway in the business-friendly Auckland economy with these essential insights.

Invest Auckland - Drone Technology

Technology

Explore Auckland’s technology sector to see what Auckland has to offer.
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Female food and beverage food technologist looking at a sample of liquid

Food and beverage

Explore Auckland’s food and beverage sector to see what Auckland has to offer.
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Female and male construction workers studying plans

Building and infrastructure

Explore Auckland’s building and infrastructure sector to see what Auckland has to offer.
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Green economy

Explore Auckland’s green economy sector to see what Auckland has to offer.
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How we can help

Discover your investment pathway in the business-friendly Auckland economy with these essential insights.

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Rules & resources

Find the business resources and contacts you need to set up and thrive in Auckland.
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Networking & contacts

Find the right people and organisations to advance your business.
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Visas & immigration

Learn about New Zealand’s business-friendly work visas.
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Latest news

Keep up to date with our dynamic economy with the latest market insights, legislation and Auckland success stories.
Aerial View of Auckland City featuring ocean and Harbour Bridge

Bright future for New Zealand’s cleantech business ecosystem

Continuing our overview of the cleantech sector, we talked with four pioneering companies that are surging forward from
Read more >
Invest - News - Alpha Group

Fermenting success with Alpha Group

Alpha Group’s new Auckland fermentation plant is a state-of-the-art facility producing bioactive compounds for high
Read more >
Auckland University building

Q&A with UniServices on IP and market readiness

Tāmaki Makaurau Auckland has a lively ecosystem built around innovation and the commercialisation of university spinouts
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