Get ready to start up your new business in Auckland.

Starting a business or venture is an exciting and busy time. Knowing what support, assistance and funding is available can give your business an edge.

As Auckland’s economic and cultural agency, we are well connected with a range of organisations and agencies that can provide assistance and support including government funding. We also provide tools and resourses to help you with business setup, business planning and business funding.

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There’s a lot to think about when you’re starting a business, and it can seem overwhelming. The team at have great tips, tools, visual guides and case studies that will point you in the right direction. They cover key areas such as business planning, how to set up a business and business finance.

Key planning resources
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Your unique selling point (USP)

Your USP includes the competitive factors that differentiate your product or service from other companies’ offerings. It’s the reason people will buy from you and not another business, so it must be clear and well defined. Learn how to develop your USP.

Creating your brand

Starting a new business means starting a new brand. A brand is your name, logo, slogan and how you sell your products or service. All help to create the feeling customers get when they come across your business. Learn how to build a strong brand using helpful templates.

How to fund your business

Estimating costs and income is key for any new business, whether you’re a fast-moving start-up or still weighing the pros and cons of leaving your day job. These numbers will help you decide if your business is viable or not, and show you a quicker path to breaking even and long-term profitability.

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Business planning

There isn’t a one-size-fits-all formula when it comes to business planning and preparing a business plan. But there are some key things you should consider such as your strengths, weaknesses, opportunities and threats, and how you plan to capitalise on them. Check out for free templates — ones for start-ups and a quick-focus template for growing businesses.

The market and competition

If you’re about to put large amounts of money into a new business, it’s worth doing some research first. Looking at the market you’ll be operating in, your direct competition and indirect competition are crucial and rely on accurate research. The market and competition will always be changing so repeat this process regularly. Learn how to define your market and the competition, with tips on how to use stats.

Other useful resources
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Business funding

Whether you borrow, find backers or use your own savings, there are pros and cons to each source of funding. Here are tips on deciding which will work for you and your business.

Business Mentors – Start up

Start your business the right way with Business Mentors Startup Mentoring service, which provides you with up to 12 months of one-on-one mentoring to help guide your business in the right direction.

Mum’s Garage

This is an eight-week foundational online programme for teaching ambitious people how to transition out of employment and into self-employment. Learn the start up process and share your experiences.

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Ecentre – Sprint Programme

In this 8-12 week programme you’ll learn all about the methodologies and tools of market validation with the opportunity to apply them to your own business venture or concept.